“Digital does not happen without it happening in the real world first,” said Marc Schiller, a marketer at Electric Artists, during a panel about the film’s distribution. Working with a more curatorial distributor such as IFC, Magnolia or FilmBuff can help secure a featured placement, but either way, “the importance of having a very clear marketing hook for titles with a digitally-focused distribution strategy cannot be overstated,” said Brown.įor “Exit Through The Gift Shop,” a street art documentary from elusive artist Banksy, the mysterious appearance of Banksy art in major cities helped hype the film, for example. A recommendation from Apple goes a long way, but those are in relatively short supply. It’s not hard to get on iTunes - you can work with an aggregation service, pay a fee and get your film up - but it is a lot trickier to actually get noticed on the platform.

ITunes (and other direct sales platforms)Īpple’s iTunes is “a definite tick” on the distribution strategy list for most indie films, according to Brown.

The Game The Documentary Itunes Torrent